Dear Melior Customer,

As a white-owned company, which has benefited from our own white, male privilege, we cannot begin to comprehend the daily discrimination and individual and systemic racism that are experienced by Black Americans, from microaggressions to overt racial attacks. What we do know is that Black Lives Matter.

We strive to be the best allies that we can in this ongoing fight for equality. To do this, we work to continually educate ourselves about this inequality, seek to hire people of color, and always speak up in the face of racism and denial.

With recent events, we realized we need to do more, and want to use our business to funnel money to the cause. As supporters of the Black Lives Matter movement, we decided to create a temporary promotion offering 100% of the profits of our CBD products to an organization well-positioned to promote change.

We researched a number of charities and settled on the NAACP Legal Defense and Educational Fund (LDF). The NAACP has been engaged in this battle for a century. The LDF’s mission is to “fight for racial justice. Through litigation, advocacy, and public education, LDF seeks structural change to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans.”

From Friday 6/12 to Thursday 6/18, Melior Botanicals will be running a campaign that offers a 10% discount to customers and offering 100% of the profits to the NAACP LDF.

To participate, shop at just as you normally would.

We are marking all products 10% off during these 7 days. No coupon code required and, again, 100% of the profits throughout the week will go to the NAACP LDF.

Change isn’t easy but united we can make a difference.

Dan & Bill
Owners, Melior Botanicals

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